Dark humor punctuates the second volume of this SF-themed satire on advertising, media and pop culture. Thanks to Boddekker, Francis Herman McKluskey and his gang the Devils are now the Next Big Thing. Unfortunately, their violent ways followed them on their ride to the top. The more popular they become, the more out of control the Devils become, until Boddekker realizes that he must take them down. But how do you destroy something responsible for your own wealth and fame?