|Babylon (1999) [Novel]|
by Victor Pelevin
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(From the publisher):
The collapse of the Soviet Union has opened up a vast market ripe for exploitation. Everybody wants a piece of the action. But how do you sell things to a generation that grew up with just one brand of cola? Enter Tartarsky, the hero of Homo Zapiens, a lowly shop assistant who is hired as an advertising copywriter and discovers a hidden talent for devising home-grown alternatives to Western ads. Tartarsky is propelled into a world of gangsters, spin doctors, and drug dealers, fueled by cocaine and hallucinogenic mushrooms. But as his fortunes soar, reality soon loosens its grip. Who is the boss - man or his television set? When advertisers talk about "twisting reality," do they mean it quite literally? And what exactly does go on at the Institute of Apiculture?
Original title: Поколение
Alternative titles: Homo Zapiens
Genre: Fiction→ General Fiction→ Humor→ Satire